At this year’s South by Southwest (SXSW) in Austin, Texas, Disney Parks, Experiences and Products Chairman Josh D’Amaro wowed audiences with a glimpse into the future of Disney’s commitment to innovation. During his presentation, “Creating Happiness: The Art & Science of Disney Parks Storytelling,” D’Amaro and his team of Imagineers revealed some of the incredible new technologies and concepts they are developing to create even more immersive and magical experiences for guests of all ages.
One of the most exciting new innovations unveiled at the event was a cutting-edge robot prototype that can make dynamic maneuvers and even perform a somersault. Using motion-capture data to create performances that evoke emotion, this dynamic robot has the potential to bring Disney characters to life in a whole new way.
But that’s not all. The Disney Imagineers also gave attendees a behind-the-scenes look at another blue-sky concept that allows fans to have a live conversation with pixie-sized Tinker Bell. With this new innovation, Disney is once again pushing the boundaries of what is possible in creating magical, immersive experiences for its guests.
D’Amaro and his team also highlighted how creating immersive environments, sensory-provoking food and music, visual effects, interactions with favorite Disney characters, and world-class service from Disney cast members are all designed to bring people together to create their own stories again and again. With Disney’s next 100 years focused on delivering even more hope, inspiration, and happiness, the sky’s the limit for the creative force behind Disney’s theme parks, resort hotels, and cruise ships globally.
As one of the world’s leading providers of family travel and leisure experiences, Disney’s commitment to innovation is truly remarkable. With the incredible new technologies and concepts showcased at this year’s SXSW, it’s clear that Disney is once again inventing the future and continuing to create even more happiness around the world.